Corporate reputation and competitiveness /
Davies, Gary, 1946-
Corporate reputation and competitiveness / Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper. - London ; New York : Routledge, 2003. - xiii, 272 p. : ill. ; 25 cm.
Includes bibliographical references (p. [259]-268) and index.
9780415287432
2002068326
Corporate image.
Brand name products--Management.
Corporations--Public relations.
Competition.
659.2 / DAV
Corporate reputation and competitiveness / Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper. - London ; New York : Routledge, 2003. - xiii, 272 p. : ill. ; 25 cm.
Includes bibliographical references (p. [259]-268) and index.
9780415287432
2002068326
Corporate image.
Brand name products--Management.
Corporations--Public relations.
Competition.
659.2 / DAV