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Analysis and evaluation 2006-2007 /

Lomax, Wendy

Analysis and evaluation 2006-2007 / Wendy Lomax, Adam Raman. - Amsterdam : Elsevier ltd., c2006. - 368 p. : ill. ; 24 cm.

ISBN: 9780750680059

Subjects--Topical Terms:
Marketing--Evaluation Marketing

Dewey Class. No.: 658.83 / CIM

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