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Contemporary issues in marketing and consumer behaviour /

Parsons, Elizabeth

Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran. - Burlington,M.A. : Elsevier Ltd., c2009. - xi, 219 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780750687393

Subjects--Topical Terms:
Marketing
Consumer behaviour

Dewey Class. No.: 658.8342 / PAR

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