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Collected essays in marketing strategy /

Fifield, Paul.

Collected essays in marketing strategy / Paul Fifield. - Great Britain : Paul Fifield organisation ltd., c2006. - 252 p. : ill. ; 24 cm.

ISBN: 9780750656757 (pbk) 0750656751 (pbk)

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.802 / FIF

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