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Strategic marketing decisions in global markets /

Doole, Isobel

Strategic marketing decisions in global markets / Isobel Doole, Robin Lowe. - Australia ; [London] : Thomson Learning, c2005. - xxiv, 343 p. : col.ill. ; 28 cm.

ISBN: 9781844801428

Subjects--Topical Terms:
Marketing --Management
Marketing decision making
Strategic planning
Export marketing

Dewey Class. No.: 658.802 / DOO

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