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Consumer behavior /

Bennett, Peter D.

Consumer behavior / Peter D. Bennett, Harold H. Kassarijian. - Englewood Cliff, NJ : Prentice-Hall, Inc., c1972. - x,134 p. - Foundation of marketing series .

Includes index.

Subjects--Topical Terms:
Consumer
Consuption(economics)

Dewey Class. No.: 339.47 / BEH

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