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Marketing financial services /

Watkins,Trevor

Marketing financial services / Trevor Watkins, Mike Wright - London : Butterworths, c1986. - vii, 170 p. : ill. ; 24 cm.

Includes bibliographical references (p. 236-242) and index.

ISBN: 9780406502704

LCCN: 91120094

Subjects--Topical Terms:
Financial services industry--Great Britain.
Bank marketing--Great Britain.
Advertising--Financial services industry--Great Britain.

Dewey Class. No.: 332.10688 / WAT

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