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Market busters :

McGrath, Rita Gunther.

Market busters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan. - Boston : Harvard Business School Press, c2005. - viii, 264 p. ; 25 cm.

Includes bibliographical references (p. 237-244) and index.

ISBN: 9781591391234

LCCN: 2004023600

Subjects--Topical Terms:
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc

Dewey Class. No.: 658.4012 / MCG

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