Exploring corporate strategy /

Johnson, Gerry

Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 4th ed. - London : prentice-Hall, Inc., c1997. - xxviii, 507 p. : ill. ; 24 cm.

Includes bibliographical references and ind index.

9780135256190


Business planning
Strategic planning

658.4012 / JOH