Business policy and strategic management /

Jauch, Lawrence R.

Business policy and strategic management / Lawrence R. Jauch, William F. Glueck. - 3rd ed. - New York : McGraw-Hill, c1988. - xix, 940 p. : ill. ; 24 cm. - McGraw-Hill series in management .

Includes bibliographies and index.

9780070323391

87016859


Business planning.
Strategic management

658.4012 / JAU