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Consumer behavior /

Schiffman, Leon

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - New Delhi : Prentice-hall,Inc., c2004, - xxii, various pagings: ill. ; 25 cm.

Includes index.

ISBN: 9788120323506

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.834 / SCH

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