Nonprofit marketing :
Wymer, Walter W.
Nonprofit marketing : Marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. - Thousand Oaks, Calif. : Sage Publications, c2006. - ix, 370 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781412909235
Nonprofit organizations--Marketing.
658.8 / WYM
Nonprofit marketing : Marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. - Thousand Oaks, Calif. : Sage Publications, c2006. - ix, 370 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781412909235
Nonprofit organizations--Marketing.
658.8 / WYM