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Marketing :

Marketing : Theory and practice / editors, Michael J. Baker ... [et al.]. - London : Macmillan, c1983. - xiv, 177 p. : ill. ; 23 cm. - Macmillan studies in marketing management .

Includes bibliographies and index.

ISBN: 0333353994

LCCN:

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / MAR

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