Business policy and strategic management :

Gupta, Vipin

Business policy and strategic management : Concepts and applications / Vipin Gupta, Kamala Gollakota and R. Srinivasan. - Rev. 2nd ed. - New Delhi : Prentice Hall of India, c2007. - xx, 575 p. : ill. ; 24 cm.

Includes index

9788120332447


Business planning
Strategic planning

658.4012 / GUP