Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th ed. - Singapore : Pearson Education, c2002. - xxv, 617 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788178085869
Export marketing--Management.
Export marketing--Management--Case studies.
658.8 / KEE
Global marketing management / Warren J. Keegan. - 7th ed. - Singapore : Pearson Education, c2002. - xxv, 617 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788178085869
Export marketing--Management.
Export marketing--Management--Case studies.
658.8 / KEE