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Promotion management /

Burnett, John J.

Promotion management / John J. Burnett. - USA : Houghton Mifflin, c1999. - xix, 743 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0395565537

Subjects--Topical Terms:
Sales promotion.

Dewey Class. No.: 658.8 / BUR

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