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Macmillan dictionary of marketing and advertising /

Macmillan dictionary of marketing and advertising / edited by Michael John Baker. - 3rd ed. - Basingstoke : Macmillan press Ltd., 1998. - xix, 293 p. : ill. ; 24 cm.

ISBN: 9780333715666

Subjects--Topical Terms:
Marketing --Dictionaries
Advertising--Dictionaries

Dewey Class. No.: 658.8003 / MAC

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