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Marketing management for nonprofit organisation /

Sargeant, Adrian

Marketing management for nonprofit organisation / Adrian Sargeant. - 3rd ed. - London : Oxford University press, c2009. - xv, 498 p. : ill. ; 25 cm.

Includes index.

ISBN: 9780199236152

Subjects--Topical Terms:
Marketing Management
Marketing Nonprofit organizations

Dewey Class. No.: 658.8 / SAR

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