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Marketing planning :

Beamish, Karen

Marketing planning : The official CIM course book / Karen Beamish and Ruth Ashford. - 1st ed. - USA : Elsevier Ltd, 2007. - 402 p. : ill. ; 30 cm.

ISBN: 9780750684040

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 / BEA

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