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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens. - 2nd ed. - New York : McGraw, 2009. - 558 p. : ill. ; 28 cm.

ISBN: 9780071270571

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / ARE

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