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Consumer behavior /

Hoyer, Macinnis

Consumer behavior / Wayne D. Hoyer, Debrorah J. Maclnnis. - 5th ed. - Canada : South-western, c2008. - xxiv, 493 p. : ill. ; 27 cm.

Includes index.

ISBN: 9780324834277

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / HOY

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