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Marketing a cross culture /

Usunier, Jean-Claude

Marketing a cross culture / Jean-Claude Usunier. - New York, N.Y. : Prentice Hall, 1999. - xv, 627 p. : ill. ; 24 cm.

ISBN: 9780130106681

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.848 / USU

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