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Customer behavior :

Sheth, Jagdish N.

Customer behavior : A managerial perspective / Jagdish N. Sheth, Banwari Mittal. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2004. - xix, vp. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780030343360

LCCN: 2002112213

Subjects--Topical Terms:
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.

Dewey Class. No.: 658.8342 / SCH

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