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Marketing fundamentals /

Lancaster, Geoff

Marketing fundamentals / Geoff Lancaster, Frank Withey. - Armsterdam : Elsevier, c2007. - ix, 387 p. : ill. ; 29 cm. - The standard Institute of Marketing Series .

Includes indexes.

ISBN: 9780750680073

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / LAN

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