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Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber. - London : McGraw-Hill Education, 2007. - xxxi, 1022 p. : ill. ; 26 cm.

ISBN: 9780077114152

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / JOB

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