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Marketing due dilligence :

McDonald, Malcom Marketing due dilligence

Marketing due dilligence : Reconnecting stragy to share price / Malcolm McDonald, Brian Smith, Keith Ward. - Oxford : Elsevier/Butterworth-Heinemann, 2007. - xv, 238 p. : ill. ; 25 cm.

ISBN: 9780750683425

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCD

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