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The fundamentals and practice of marketing /

Wilmshurst, John

The fundamentals and practice of marketing / John Wilmshurst. - 3rd ed. - New Delhi : Viva, 2004 - 324 p. : ill. ; 24cm.

ISBN: 8176490792

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / WIL

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