Marketing to the retail trade /

Randall, Geoffrey. 1938-

Marketing to the retail trade / Geoffrey Randall. - Oxford : Heinemann Professional Pub., 1990. - xii, 168 p. : ill. ; 24 cm. - The Marketing series . - Marketing series (London, England) .

Includes bibliographical references and index.

9780434917198

90226158


Marketing.
Retail trade.
Marketing--European Economic Community countries.

658.87 / RAN