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Global Marketing Management /

Keegan, Warren J.

Global Marketing Management / Warren J. Keegan. - 5th ed. - New Delhi : Prentice Hall, c1995 - xix, 828 p. : ill. ; 24 cm.

Includes bibliographic references and index

ISBN: 9788120309593

Subjects--Topical Terms:
Marketing
Management

Dewey Class. No.: 658.8 / KEE

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