Marketing management /
Kotler, Philip
Marketing management / Philip Kotler. - 11th ed. - Delhi : Pearson Education Inc., 2003 - 706 p. col. ill. ; 27 cm
Various multi-media instructional aids, including a web site, are available to supplement the text.
8178086549
Marketing--Management
658.8 / KOT
Marketing management / Philip Kotler. - 11th ed. - Delhi : Pearson Education Inc., 2003 - 706 p. col. ill. ; 27 cm
Various multi-media instructional aids, including a web site, are available to supplement the text.
8178086549
Marketing--Management
658.8 / KOT