The sales promotion handbook :

Brown, Chris

The sales promotion handbook : A Dartnell handbook for sales and advertising executives / Chris Brown, edited by John Cameron Aspley. - 1st ed. - Chicago, [Kogan Page], 1950. - 321 p. : ill. ; 20 cm.

Bibliography: p. 998-1027.

9780749409982


Marketing.

658.82 / BRO