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Exploring corporate strategy :

Johnson, Gerry

Exploring corporate strategy : Text and cases / Gerry Johnson, Kevan Scholes. - 4th ed. - London : Prentice-Hall, c1997. - xxviii, 873 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780135256350

Subjects--Topical Terms:
Business planning
Strategic planning

Dewey Class. No.: 658.4012 / JOH

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