Key account management :
McDonald, Malcolm
Key account management : The definitive guide / Malcolm McDonald and Diana Woodburn. - 2nd ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007. - xxi, 389 p. : ill. ; 25 cm.
9780750662468
Selling--Key accounts.
Marketing--Key accounts.
658.804 / MCD
Key account management : The definitive guide / Malcolm McDonald and Diana Woodburn. - 2nd ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007. - xxi, 389 p. : ill. ; 25 cm.
9780750662468
Selling--Key accounts.
Marketing--Key accounts.
658.804 / MCD