Strategic market planning :
Day, George S.
Strategic market planning : The pursuit of competitive advantage / George S. Day. - St. Paul : West Pub. Co., c1984. - xvi, 237 p. : ill. ; 25 cm.
Includes index and bibliography: p. 215-223.
9780314778840 (pbk.)
Business planning.
Marketing research.
Competition.
658.4012 / DAY
Strategic market planning : The pursuit of competitive advantage / George S. Day. - St. Paul : West Pub. Co., c1984. - xvi, 237 p. : ill. ; 25 cm.
Includes index and bibliography: p. 215-223.
9780314778840 (pbk.)
Business planning.
Marketing research.
Competition.
658.4012 / DAY