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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - Upper Saddle River, N.J. : Pearson Education Inc. c2004 - xxiv, 587 [67] p. ; 27 cm.

ISBN: 0130491756

Subjects--Topical Terms:
Consumer behaviour
Motivation research (Marketing)

Dewey Class. No.: 658.8342 / SCH

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