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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G Schiffman, Leslie Lazar Kanuk. - 6th ed. - Upper Saddle River, N.J. : Prentice-Hall International, c1997 - xv, 672 p. : ill. (some Col.) ; 26 cm.

ISBN: 013719501x

Subjects--Topical Terms:
Consumer behavior
marketing

Dewey Class. No.: 658.8342 / SCH

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