The evolution of new markets /
Gero'ski, Paul
The evolution of new markets / Paul Gero'ski. - Oxford ; New York : University of Illinois Press, 2003. - ix, 221 p. : ill. ; 22 cm
0199248893
New products --Marketing.
Technological innovations --Marketing--Case studies.
New products --Marketing--Case studies.
658.8 / GER
The evolution of new markets / Paul Gero'ski. - Oxford ; New York : University of Illinois Press, 2003. - ix, 221 p. : ill. ; 22 cm
0199248893
New products --Marketing.
Technological innovations --Marketing--Case studies.
New products --Marketing--Case studies.
658.8 / GER