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Global marketing :

Hollensen, Suend

Global marketing : A decision-oriented approach / Svend Hollensen. - 3rd ed. - Harlow, England : FT/Prentice Hall, c2004. - xxxix, 717 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780273678397

Subjects--Topical Terms:
International marketing

Dewey Class. No.: 658.84 / HOL

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