Financial aspects of marketing /
Schmidt, Ruth A.
Financial aspects of marketing / Ruth A. Schmidt and Helen Wright. - Houndmills, Basingstoke, Hampshire : Macmillan Business, c1996. - xviii, 299 p. : ill. ; 23 cm.
Includes glossary and index
9780333637821
Marketing --Management
658.15 / SCH
Financial aspects of marketing / Ruth A. Schmidt and Helen Wright. - Houndmills, Basingstoke, Hampshire : Macmillan Business, c1996. - xviii, 299 p. : ill. ; 23 cm.
Includes glossary and index
9780333637821
Marketing --Management
658.15 / SCH