Marketing strategies :
Ranchhod, Ashok
Marketing strategies : A contemporary approach / Ashok Ranchhod, Callin Gurau. - 2nd ed. - Harlow, Essex : Prentice Hall, c2007 - xxi, 416 p. : ill. ; 24 cm.
Includes bibliographic references and index
9780273706748
Marketing
658.8 / RAN
Marketing strategies : A contemporary approach / Ashok Ranchhod, Callin Gurau. - 2nd ed. - Harlow, Essex : Prentice Hall, c2007 - xxi, 416 p. : ill. ; 24 cm.
Includes bibliographic references and index
9780273706748
Marketing
658.8 / RAN