Public communication campaigns /
Public communication campaigns /
editors, Ronald E. Rice, Charles K. Atkin.
- 4th ed.
- Thousand Oaks, Calif. : SAGE, c2013.
- xiii, 376 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781412987707
Publicity.
Advertising, Public service.
Public relations.
Advocacy advertising.
659 / PUB
Includes bibliographical references and index.
9781412987707
Publicity.
Advertising, Public service.
Public relations.
Advocacy advertising.
659 / PUB