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Strategic Marketing Management :

Wilson, Richard M.S.

Strategic Marketing Management : Planning, implentation and control / Richard M.S. Wilson and Colin Gilligan - 3rd ed. - London : Routledge, c2005. - Xii, 867p. : ill. ; 28cm.

Incudes Bibliographical References and Index

ISBN: 9780750659383

Subjects--Topical Terms:

Dewey Class. No.: 658.8101 / WIL

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