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Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 12th ed. - New York, USA : McGraw Hill Education ©2015 - xliv, 740 p. ; Col. ill. : 28 cm.

Includes index

ISBN: 9780077861032

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KER

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