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Global marketing /

Gillespie, Kate

Global marketing / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. - 2nd ed. - Boston : Houghton Mifflin; c2007 - xviii, 618 p. : ill. ; 27 cm.

Includes subject index.

ISBN: 9780618659531

Subjects--Topical Terms:
Export marketing--Management

Dewey Class. No.: 658.84 / GIL

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