Personal selling :
Anderson, Ralph E.
Personal selling : Building customer relationships & partnerships / Ralph E. Anderson, Alan J. Dubinsky, Rajiv Mehta. - 2nd ed. - Boston ; New York : Houghton Mifflin, c2007 - xxv[v], 497 p. ; 27 cm.
includes notes, glossary and index.
0618731016
Selling
Sales personnel
Customer relations
658.812 / AND
Personal selling : Building customer relationships & partnerships / Ralph E. Anderson, Alan J. Dubinsky, Rajiv Mehta. - 2nd ed. - Boston ; New York : Houghton Mifflin, c2007 - xxv[v], 497 p. ; 27 cm.
includes notes, glossary and index.
0618731016
Selling
Sales personnel
Customer relations
658.812 / AND