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Marketing today /

Oliver, Gordon

Marketing today / Gordon Oliver. - 4th ed. - London : Prentice Hall, c1995. - xv, 575 p. : ill. ; 24 cm.

Includes bibliographical references, index and glossary.

ISBN: 0132030012

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / OLI

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