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Strategy for marketers /

Nixon, Charles

Strategy for marketers / Charles Nixon, Andrew Hatcher. - Swavesey, Camb : Cambridge Marketing Press, 2015. - x, 239 p. : ill. ; 30 cm.

ISBN: 9781910958032

Subjects--Topical Terms:
Marketing --Planning

Dewey Class. No.: 658.802 / NIX

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