Marketing management :
Mullins, John. W
Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker. - 8th ed. - [Place of publication not identified] : Mcgraw Hill Higher Education, c2012. - xxi, 547 p. : 27 cm.
9780071326377
Marketing --Management
658.8 / MUL
Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker. - 8th ed. - [Place of publication not identified] : Mcgraw Hill Higher Education, c2012. - xxi, 547 p. : 27 cm.
9780071326377
Marketing --Management
658.8 / MUL