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Fundamentals of retailing and shopper marketing /

Fundamentals of retailing and shopper marketing / Jan Hillesland ... [et al.]. - Harlow, England : Pearson, 2013. - xvi, 340 p. : ill. (col.) ; 27 cm.

ISBN: 9780273757399

Subjects--Topical Terms:
Marketing.
Retail trade.
Marketing

Dewey Class. No.: 658.87 / FUN

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