Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By:

Peter, J. Paul

Contributor(s):

Olson, Jerry C. (Jerry Corrie), 1944-

Material type:

TextPublication details: Boston : McGraw-Hill/Irwin, c2010.Edition: 9th edDescription: xix, 554 p. : ill., map ; 27 cmISBN:

9780071267816

Subject(s):

DDC classification:

658.8342 22 PET

Summary: 'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8342 PET (Browse shelf(Opens below))	Available	2014-034
UMI Main Library		658.8342 PET (Browse shelf(Opens below))	Available	2014-035

Includes bibliographical references (p. 499-528) and indexes.

'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.

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